What did you expect?
Life can be unpredictable. Getting what you paid for shouldn’t be. At What I Expected, I take a hard look at which brands are delivering on their promises—and which ones are not.
The rating system is simple.
The brands, products or services that I review will either MISS, MEET or EXCEED my expectations.
Recent Posts
Brand-Obsessed. Consumer-Focused.
I spent my career building brands.
Now I evaluate whether they deliver what they promise.
I’m Holly Bohn Pittman, founder of What I Expected. I’ve built consumer brands, designed and launched hundreds of products, worked with major retailers, and served as a CMO and CEO.
I created the What I Expected MISS / MEET / EXCEED rating system to evaluate products and services against the promises, pricing and positioning that shaped your expectations in the first place.